Article by Adrian Stores, Acrobat Consulting & Marketing Limited
Even choosing a kit shouldn’t be left to a whim. It is another commercial discipline in running a sports enterprise, where ‘beauty parades’ and bench-marking are prudent.
Following last season’s promotion of the First XV, the Club is pleased to have been named as Team of the Year by Rugby World magazine and selected as a finalist in the National Rugby Awards. It is one of the oldest rugby clubs in the World, founded in 1860, some eleven years before the formation of the Rugby Football Union. A 24-acre site with a mix of sporting and social facilities. Why not see for yourself by visiting?
It thrives on its strong community commitment with teams from Under 6s to Senior Rugby, for men, women, girls and boys. The Club has the whole range of teams that not many clubs can boast. The Mini and Junior (M&J) section has recently produced some amazing talent with 4 current Premiership rugby players (more than any other club in England) and 6 England players in the last 5 years.
Via ACROBAT | FCSM, we approached ten suppliers and received ten tenders. The quality was high and infact all were credible brands in the marketplace, though some more established in Northern Hemisphere than others, but all were suited.
The shortlisting was conducted in accordance with the Club and although two suppliers were favoured in terms of benefit-in-kind, quality, reliability and pricing – only one made the final cut and O’Neills were awarded a 3 year deal taking us to the end of the 2019/20 season.
O’Neills, combined leading edge sportswear design with competitive delivery times. It is Ireland’s leading sportswear manufacturer. A Company steeped in heritage like Manchester Rugby, it was founded in 1918, now trading as O’Neills International Sports Company Ltd and employing over 600 people.
Manchester Rugby Club is currently actively looking for sponsors and can offer both positions on shirts and partnership opportunities that can deliver tangible returns-on-investment. Please contact Adrian Stores at email@example.com informal, no obligation communication on how working together can help a company or brand.